curly hair marie's granddaughter

Ask a curly girl about her hair and she’ll tell you about her life. She’ll tell you about her childhood, her family, her friends, and the way she sees herself in the mirror. DevaCurl has spent two decades at the center of this conversation. It’s curly, it’s complicated, it’s fun, and they get it.

Founded upon a movement which sought to change lives through curl love and self-acceptance, their products are all inspired by conversations with real people. They are made for all curl kind. DevaCurl stylists won’t just give you amazing curls, they’ll teach you how to create them on your own. Marie and her fellow curl specialists help women believe in the very simple idea of loving their curls in their own way. It’s not dogma, it’s Deva®.

Curly hair is bold, natural, beautiful, and it’s their mission to celebrate your unique curls.

It drives everything they do.